Premium Bouquet Design Module


In my first few seasons as a floral designer, my constant pain point was creating bouquets that looked as beautiful as the ones gracing the cover of magazines, but perhaps more importantly, that were in my imagination and heart where all of my best creations are born.

The way I wanted my bouquets to aesthetically look was clear but the tangible steps to get to this desired end goal - steps that included finding reputable wholesalers, ordering product, pricing my work, building the bouquet, transporting the bouquet, wrapping it, and then having it photographed professionally, phew! - felt impossibly overwhelming and top secret.

I’d come across photos of bouquets that made me really feel something, and I knew I wanted my work to also elicit those same feelings; for me, my clients, and ultimately the hundreds of people that would enjoy the beauty of these very creations at weddings and then afterwards in photographs once the bouquet was long gone. I firmly believe that a bouquet is one of the most nostalgic parts of a bride’s look and chances are you do too if you’re reading this. But beyond this, I want to help you build bouquets that you and your clients really, really love.

So this guide was created out of a desire to make the floral industry a stronger place, where design secrets aren’t so secretive anymore. It’s for the beginner florist who feels overwhelmed by the subjective nature of floral designing. It’s for the wedding planner looking to grasp the ins and outs of bouquet design to better serve clients having micro weddings or elopements. It’s for the floral designer who wants to take their designs to the next level, which in turn will elevate their business and increase profits.

With this resource you will receive a beautiful gift box, priority mailed to you.

In each artfully packaged box will be:

  • A matte printed, 35-page mini-magazine guide to all things bouquet designing, along with an easy to customize pricing formula, section on favorite sources (which is hyperlinked within the online copy each student will receive), and a bonus section on how to style bouquets for photographs.
  • One pair of my favorite, high-end Japanese floral shears with thermoplastic elastomer handles and teflon-coated carbon steel blades (handle color based on availability). Each pair of scissors comes with a small leather cover for the blades and originally packaging.
  • An artisanal RB Soap Co. Florist Soap bar made with ground up walnut shells to scrub away grime from hand-working hands and nourishing shea butter, coconut oil, sweet almond oil, and olive oil to leave behind smooth skin. Bars are scented with eucalyptus, peppermint, and ginger essential oils.
  • A handwritten note of gratitude and encouragement wrapped up in a bundle and fastened with a beautiful silk bow, of course!

In addition to the tangible box of goods, each designer will also receive a password protected link to the 35-minute video demonstration that goes hand-in-hand with the printed magazine. The video shows how I design a bouquet from start to finish and is loaded with easy to apply and understand tips and tricks to up your design skills and make your bouquets really shine.

You can expect the following to be covered in the video:

  • How my workspace is prepared and laid out before I start building a bouquet to ensure a seamless design process, and what flowers and foliage I like to use most often.
  • How I build a bridal bouquet in one hand to create a desirable shape and scale that is otherwise very difficult to do. I show very clearly how I use my hand and fingers to grid together stems in a way that will forever change how you build bouquets!
  • How I use a ‘triangle’ approach in both the placement of my flowers and the overall structure to achieve a streamlined yet romantic aesthetic with every bouquet I make, regardless of what flowers and foliage I’m working with.
  • How I know when to stop designing and ensure the bouquet looks beautiful and cohesive from four different angles without burning through my product, and as a result, losing any bit of that hard-earned profit.
  • How I transport bouquets to events and then wrap ribbon around each one to give myself peace of mind; especially if a client has requested expensive silk or velvet embellishments that would otherwise get destroyed from water.

And so, so much more!

Every student will receive a virtual copy of the magazine, which includes hyperlinks to my favorite sources and suppliers. For those who preorder this resource between September 9th and 15th, you’ll also receive a short BONUS video outlining how to style your bouquets and work with photographers to ensure you get images that highlight your work in the best light!

*International shipping subject to higher shipping costs.


An unmatched industry resource

"I naturally but unintentionally discovered that floral design is a happy place for me. As a creative at heart, I often dive into design projects with no blueprint and minimal guidance. Which most often I am fond of as I thrive off of being a designer with an aesthetic that is not a one size fits all.

However, as my business grows, my clientele continues to diversify and with a set of personal goals, I often desire sound defining principles of floral mechanics and processes. The Floral Design Resource by Rhiannon provides just that. It is the most fitting tool to learn and reaffirm floral skillsets. Offering detailed guided techniques, I found the resource to be a tool valuable for a novice and one interested in sharpening their technique. Because of the step by step approach, tips included and content that extends beyond the bouquet design process, the magazine is packed with principles of design that are necessary for an evolving designer and business. This resource is comprehensive and thorough, not just fluff. From a seamless video tutorial that is not complicated to follow, a floral recipe, pricing structure, and the start to finish educational design guidance, this is an unmatched industry resource by a uniquely talented industry expert. And the icing on the cake — the imagery throughout and resource design are timelessly beautiful."

Brittany N. Rogers
Dressed in Details

It is truly because of Rhi that I am where I am

"Rhi’s bouquet resource is not only beautifully captured and thoughtfully curated; it is also so generously priced that anyone who truly wanted to learn about floral design would be able to make the investment in their career. I only wish something like this was accessible when I was starting out six years ago.

It is truly because of Rhi that I am where I am at today. At the time I was learning, the only way to really get the inside scoop of bouquet design was to attend a workshop that required thousands of dollars. I chose to invest in myself, but it required a lot of monetary sacrifice. It wasn’t easy and I know not everyone has the means to do that. Rhi’s knowledge of the wedding industry and quality flowers plus her experience in floral design is second to none. Anyone can be a florist, but not everyone can be successful. I have personally educated myself through one on one courses with Rhi and I know this course will give many aspiring and experienced florists the tools they need to do both."

Haleigh Kenney
XO by Haleigh Kenney